2008 August |

Jim Hjelm Wedding DressPosted by admin on August 24th, 2008

Francesca Pitera's couture bridal gowns for the prestigious Jim Hjelm line are timeless in their elegance. A graduate of the esteemed Otis Art Institute/Parsons School of Design in Los Angeles, Francesca parlayed her passion for creating eveningwear into designing the most memorable and important gown a woman will ever wear - her bridal dress. "While I was shopping for my own bridal gown, I fell in love with the idea of designing beautiful gowns that make a woman feel spectacular. To have a career of creating one-of-a-kind dresses is my ideal." Moving to New York City has heightened Francesca's creativity for design as she draws inspiration from museums, art shows and the expression of individual style. Her contagious enthusiasm for designing is evident in her spectacular silhouettes that flatter all body types and please even the most discriminating bride.

Using unique details such as combinations of textures, colors and lace, Francesca creates wedding gowns that are classic and feminine with a touch of sensuality to make every bride the epitome of style and grace. For the Jim Hjelm Bridal collection she has designed exciting pieces that feature lace wrap jackets, delicate floral accents, intricate beading and hand-embroidery that swirls around the entire dress. Francesca sets her couture bridal gown collection apart from others through her incredible attention to detail and ability to accentuate what makes a woman beautiful.

Pitera's fresh eye for bridal design allows her to interpret today's fashions and transform them into dresses that are sure to stand the test of time. "I design for a woman who epitomizes fashionable elegance and has a definite sense of personal style," says Pitera. "I like to play with the balance of the latest trends and classic styles to create timeless yet unique gowns."